Top 20 financial wellbeing startups
2022-10-12
Confido
10 minutes
With the pound falling and the cost of living rising at its fastest rate in 40 years, financial wellbeing will be top of mind for lots of people.
In fact, 24 million adults now don't feel confident managing their money.
There's a range of startups creating tools and sharing knowledge to help people feel more in control of their finances and regain that confidence.
Here are our top 20 financial wellbeing startups...
For families and kids
About: GoHenry is a financial technology company with a simple mission to make every kid smart with money. The GoHenry [prepaid] debit card and financial learning app is designed for kids ages 6 - 18. The app allows you to pay pocket money directly, teach good money habits, and let the kids lead the way.
Company size: 101 to 250 employees
Funding: GoHenry has raised a total of $66.2m in funding over seven rounds. Their latest funding was raised in December 2020.
About: Nosso is here to transform the family finance space by helping you fund your little one’s big moments in life. They make it really easy for the whole family to invest together. Uncle, Grandmother, whoever you want. Everyone can gift investments with a tap of a finger.
Location: London
Company size: 11 to 50 employees.
Funding: Nosso has raised a total of £2.1m in funding from one round. This was a Seed round raised in February 2022.
Charity
About: GoodBox is a pioneering tech-for-good company, founded on the insight that an increasingly cashless society is having a detrimental effect on the charity sector. With charities lagging on average 5 years behind the corporate sector in terms of digital, they are dedicated to bringing the newest and best technology to the sector, from custom-built contactless devices, to analytics software.
Location: Harlow
Company size: 11 to 50 employees
Funding: GoodBox has raised a total of $23.2m in funding over six rounds. Their latest funding was raised in February 2021.
About: Beam is an award-winning Tech for Good start-up and crowdfunding platform that supports homeless people and refugees into stable jobs and homes. Funded by the Mayor of London and the world's top tech entrepreneurs, and partnered with over 50 government bodies, Beam’s service is transforming how the world supports those left behind.
Location: London
Company size: 101 to 250 employees
Sustainability / social impact investing
About: CIRCA5000 is an impact investing app that allows you to invest in the causes you believe in. Their aim is to prove that you can make money and have a positive impact at the same time. From as little as £10 you can invest in portfolios designed with the future in mind and align your investments to your values with our pre-built People, Planet and People & Planet themes.
Location: London
Company size: 21 to 50 employees
Funding: CIRCA5000 has raised a total of $15.1m in funding over five rounds. Their latest funding was raised in November 2021 from an Equity Crowdfunding round.
About: CNote is a women-led social enterprise on a mission to close the wealth gap through financial innovation. Using the power of technology and a community-first framework, CNote's platform has enabled corporations, foundations, and individuals to deploy over $100M in investments and deposits into financially underserved communities across the country.
Location: USA
Company size: 11 to 50 employees
Funding: CNote has raised a total of $25.4m in funding over nine rounds. Their latest funding was raised in September 2022 from a Series A round.
About: Invest sustainably to fight climate change. Follow your values without compromising on returns. Climate change is the biggest problem ever to face the world. By investing in leading sustainable industries, you can help meet the climate change targets. Where you invest your money has the power to shape the world we live in.
Location: London
Company size: 51 to 100 employees
Funding: Clim8 Invest has raised a total of $18.4m in funding over seven rounds. Their latest funding was raised in June 2021 from an Equity Crowdfunding round.
About: Tumelo is an impact-focused financial technology firm. Their mission is to enable retail investors and pension members to create and benefit from a more interactive investment system. They do this by partnering with investment and pension providers, enabling them to provide their customers with transparency over the companies they own and a shareholder voice on issues they care about.
Location: Bristol
Company size: 51 to 100 employees
Funding: Tumelo has raised a total of $20.1m in funding over three rounds. Their latest funding was raised in May 2022 from a Series A round.
Financial planning
About: Your Juno wants to give women and non-binary people the financial knowledge and confidence to build their wealth. They know that closing the gender gap in financial literacy is not the final hill to climb in the trek towards gender equity. But knowledge is power - so it's a good place to start.
Location: London
Company size: 21 to 50 employees
Funding: Your Juno has raised a total of $2.5m in funding over two rounds. Their latest funding was raised in March 2022 from a Seed round.
About: Moneybox has brought saving, investing, home-buying, and retirement services together into one simple app. So people can reach their goals and build wealth with confidence, whatever their starting point.
Location: London
Company size: 301 to 450 employees
Funding: Moneybox has raised a total of $130.2m in funding over 10 rounds. Their latest funding was raised in May 2022 from an Equity Crowdfunding round.
About: Money Dashboard is a personal financial assistant that shows you exactly where money goes and helps you make better decisions. Use it to connect to all your current accounts, savings accounts and credit cards from whichever institutions you bank with, all together in one secure place.
Location: Edinburgh
Company size: 1 to 11 employees
Funding: Money Dashboard has raised a total of $16.9m in funding over six rounds. Their latest funding was raised in March 2021 from a Convertible Note round.
About: Wagestream is the financial wellbeing app for frontline workers. Founded with charities and offered through employers like Hilton, Halfords, Pizza Hut, Co-op, Bupa and the NHS, almost a million people use Wagestream to access fair financial services built around a flexible pay cycle.
Location: London
Company size: 51 to 200 employees
Funding: Wagestream has raised $79.3m in funding over 4 rounds. Their latest funding was a Series B round in the summer of 2020.
About: Higher education is expensive. So here’s an idea: why not fund a qualification based on its ability to increase future earning potential, rather than someone’s income history? StepEx enables the less wealthy majority to access the best qualifications in exchange for an affordable share of their future earnings.
Location: London
Company size: 11 to 20 employees
Funding: StepEx has raised a total of £1.2m in funding over two rounds. Their latest funding was raised in July 2021 from a Pre-Seed round.
About: Use Chip's clever tech to effortlessly set up recurring deposits. Top up your portfolio with smart monthly auto-investing, or take it to the next level with AI-powered investing.
Location: London
Company size: 100 to 250 employees
Funding: Chip has raised a total of $60.1m in funding over eight rounds. Their latest funding was raised in March 2022 from an Equity Crowdfunding round.
About: Cleo’s not a bank - she’s got your back. Our mission? To fight for the world’s financial health. So, what exactly is Cleo? Using simplicity and humour, she’s helped 4 million people improve their relationship with money and financial health. She’s a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances.
Location: London
Company size: 201 to 300 employees
Funding: Cleo has raised a total of $137.3m in funding over six rounds. Their latest funding was raised in June 2022 from a Series C round.
About: Emma helps you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances. Emma analyses your transactions to give you the full list of recurring payments across your accounts, so you can reduce unnecessary spending.
Location: London
Company size: 11 to 50 employees
Funding: Emma has raised a total of $7.5m in funding over three rounds. Their latest funding was raised in June 2021 from an Equity Crowdfunding round.
About: Finimize is on a mission to empower its users to become their own financial advisers. Get the lowdown on the day’s top financial stories and what they mean for you with Finimize’s five-minute daily updates.
Location: London
Company size: 11 to 50 employees
Funding: Finimize has completed three funding rounds.
About: Plum is an app that empowers you to put your money into action, wherever you are on your financial journey. You can save, spend, earn and invest, in one app and with ease. Using AI powered saving tools and investment features which make building and diversifying your portfolio seamless, Plum has helped customers save and invest £1.2 billion.
Location: London
Company size: 101 to 200 employees
Funding: Plum Fintech has raised a total of $51.9m in funding over 10 rounds. Their latest funding was raised in October 2022.
About: PensionBee was created to help people from all backgrounds save for retirement and overcome the barriers that still exist in the pensions system. PensionBee also offers the Fossil Fuel Free Plan - one of the UK's first mainstream private pensions to exclude companies with proven or probable reserves in oil, gas or coal, tobacco companies, manufacturers of controversial weapons and persistent violators of the UN Global Compact.
Location: London
Company size: 101 to 200 employees
Funding: PensionBee has completed three funding rounds.
About: Bippit gives every employee in your organisation a qualified financial expert to talk to, so they feel less stressed, more secure, and more settled in their job.
Location: London
Company size: 1 to 10 employees
Funding: Bippit has completed two funding rounds.
It’s amazing to see so many innovative startups in this space. We want to do everything we can to help support them and the fantastic work they’re doing.
If you belong to a financial wellbeing startup and would like to have a chat about how we could scale your Product or Tech teams, do get in touch at contact@confidotalent.com.
If you're looking for a new role in a financial wellbeing start-up, you can search for jobs on our new sister site: Jobs For Good
Have we missed your favourites? Let us know on Twitter or LinkedIn, we’d love to hear from you!